USA: Smokey Bear Offers Adults New Fire Message; 30 April 2001

USA: Smokey Bear Offers Adults New Fire Message

30 April 2001

Source: Society of American Foresters

Smokey Bear, the renowned bear of fire prevention, is offering adults a new message: “Only You Can Prevent Wildfires.” Smokey’s new advertising campaign debuted 23 April 2001 and is a slight variation on his 54-year-old pitch, “Only You Can Prevent Forest Fires.” The new ad is part of a three-year campaign designed to bring the fire-prevention message to adults. The effort is a joint effort of the National Association of State Foresters (NASF) and the USDA Forest Service. National networks are expected to begin airing the commercial in May.

For more information, visit the NASF website at:

To view Smokey Bear’s official website, go to:


Print Friendly, PDF & Email
WP-Backgrounds Lite by InoPlugs Web Design and Juwelier Schönmann 1010 Wien